Article 6

Sources: http://www.practicalecommerce.com/articles/          
                e Creamery.com: Ice Cream Made To Order  
                By: Pat Callahan
 
 Summary: 
        eCreamery.com is an online business which sells ice cream. It was originally created by Rod Valeroso in 2004. Before it was not that profitable because it was fewer than 75 annual orders but then they saw a good concept to this site and in early 2007, they purchased the site from Rod and more operations to Omaha ice cream parlor. They made improvements and gave a new brand identity for eCreamery.         According to this article, it’s hard for the eCreamery management to rebrand the site. They first consider the customer satisfaction as a factor for online success. In the expression, “You never get a second chance to make a first impression”, they made a point that the customer would feel welcome and interested visiting their site. Through hard work of getting the website up, they come up to a very unique idea, their site offers their customer to fully customize their order. They made orders from scratch. The customers was the one who picks the ingredients, flavors and you can also name your own made ice cream with this innovation, it resulted to increase in sales. But their weakness was the expensive shipping costs.  

Conclusion: 
        I visited the site and find it interesting to explore. It’s my first time to encounter selling ice cream online. I’m just curious how the ice cream is delivered fresh and frozen and not melted. But the concept of this site is so unique and maybe it’s the reason why it is famous. Technology made our lives easier. Today, you can buy your groceries online; even shop your favorite things in just a click. The site is great because you can choose your own ingredients for your ice cream, with all the mix-in, packaging and even give a name for your customized ice cream. I think several years from now, there are more people will be engaged in online businesses.