Sources: http://www.practicalecommerce.com/articles/617/
Social Site Search
By Pat Callahan
Summary
The Fast Company has already launched their newest product platform for search function. This is called the FAST Recommendation. This is a social site search which will help users to find things which they know and will also offer them with the things which are might be interesting to them. The Vice President of the Product Management of FAST Search and Transfer has said that “What FAST Recommendations leverages are relationships between content. It adds in a strong element of what users are looking at, sort of a social aspect of how are the other users like you and what they are interested in, and can it find other products that may be interesting to you.”
The main idea is that you can easily look for what you want to find with the use of this platform and with the help of other users who can give their suggestions for you to find things which you are not familiar with. For example, you will buy a teen magazine for your niece as your birthday gift to her. But you have no idea where to find it because you are not interested with magazines. Through this FAST Recommendation you can get recommendation from specific individuals or experts.
In order to Fast provide recommendation, it will create a consumer profiles or personal profiles for every users. These profiles are made up of data from recent searches, product views, purchases and reviews submitted or read. This software will make an interaction between different users and its content and will end up to recommendations.
Conclusion
This new platform is functional licensed software. Organized and personalized data are offered to the users. I think this software will mark a place in online business because of its features but then there are also users who would think that privacy is an issue since personal profiles are needed to work with this social site.
Filed under: E-Commerce Articles
