Source: http://www.practicalecommerce.com/articles/649/ What Makes A Site Effective?
By Mat Greenfield
Summary:
Mat’s article is all about giving important points on making a site effective. His assessment is comprised by 2 criteria. First is entitled Graphic Design, its sub-criteria are instant affinity, credibility and focus. Instant affinity is an important measure because customers or visitors make judgment the time they saw your sites. Quality of the design of the site is what your visitors are looking for. Some of its characteristics are clean, crisp looking sites, appropriate image, and a 7-12 word headline. He suggests shorter pages of your sites so that your visitors will not be required scrolling. Credibility of the product or services is also an important factor. He suggest to have an experienced graphic designer so that the materials should be put in your sites are reliable enough. And also the credibility of your business is connected to the content of your sites. Focus is what your visitors want to be clear. If your sites have so many links, your customers will be confused where to click. It is necessary to make the next clicks obvious or know what your customers are looking for and through that make those links obvious to simplify your navigations. Second criteria is entitled Strategy, its sub-criteria are information on products and services, and offer. There should be a clear flow of information regarding the content of your sites or your products and services. You can achieve it by explaining the context of the product or services – the problems/pain that exits, explaining what results the product or service provides, and explaining how the product/service provides the results. And to attract customers, you have to make offers. These are just some of the elements that impact site effectiveness, but there are also more important on these depends on your websites.
Conclusion:
There are many ways to improve your sites, in Mat’s article are just some of those things which you can acquire information on how to make your sites effective. Just put in mind that before you make an online business, you should consider all factors which will be included in your business, such as design, content, customers, competitors, etc. And most especially you should be knowledgeable enough of what your business is. With that, your business is surely effective.
Filed under: E-Commerce Articles
